Smart brands will tap into the generation’s practical positivity instead of their fears, says Ogilvy’s Reid Litman. Stats like these underscore a huge gap between how Gen Z is perceived in pop culture ...

The used car retailer quickly made a change based on the WNBA's new MVP. Being the best at something doesn’t mean people will treat you that way. That is what WNBA stars learned in a recent campaign ...

The proposed three-year contract is expected to approve a budget of $3.5 million per year for the account. SACRAMENTO, CA: State health insurance marketplace Covered California is seeking an agency of ...

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

What the Omnicom-IPG deal means for the PR sector; Macy’s wraps internal investigation; ‘Onion’ takeover of Infowars rejected by judge.

Instinctif Partners has exited Germany after 16 years, placing its loss-making business in the country into administration earlier this year, PRWeek has learned.

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Venezuelan warmth, values and mannerisms, combined with Gen Z authenticity, is Manifest Group’s Mariana Buitrago Figuera’s secret to success in the workplace. Growing up, I was an observant and vivid ...

How food giants, athletic teams, retail stores and buildings have responded to a viral ‘Wicked’ interview. Thanksgiving week is a time for holding space for turkey, family and, this year, defying ...