Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...

Content partners can now access select Gracenote products through Amagi’s channel creation solution, providing a one-stop ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for ...

NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth.

Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more ...

David Kenny is Executive Chairman of the Board at Nielsen, a global leader in audience measurement, data and analytics. He served as Chief Executive Officer of Nielsen from December 2018 to September ...

在制定应对经济衰退的计划时，缩减开支似乎是合理的，但营销人员却专注于最大限度地提高预算..... 在经济不景气的时候，人们可能会做出紧缩开支和削减预算的冲动反应--尤其是在经济不 ...

Scoprite i 5 fattori che spostano l'ago della bilancia per la costruzione del marchio attraverso il branded content, l'influencer e il podcast marketing ...