Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. email.

Marketing leaders need to be prepared to justify their budget choices to the CFO, offering uncomplicated evidence of the value each investment brings. Read the whole story ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used ...

The anniversary offers a limited-edition set and new campaign - 200 Years of Cocktail Creativity. Read the whole story ...

Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.

Trump went on a total of 14 podcasts - 16 hours of interviews resulting in 124 million views on YouTube. Harris had 5 podcasts for a total of 3 hours, and 4 million views. Netflix Ad Option Has ...

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

Saks’ cost-cutting move comes even as the retailer released the latest findings from the Saks Luxury Pulse research, with 82% ...

In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...