AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

With the rise of data privacy laws such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...