India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

Articles written by Vikas Bansi ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with photography, but he gave his portrait photographer friend, Arnold Genthe, ...

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by ...