Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...

You can use multiple AI models to validate your segmentation findings and avoid blind spots. Start with “meta-prompting,” ...

The Imaginarium, an agency that helps great B2B brands succeed. Stedman previously worked at Havas and MDC Partners, and ...

Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.

We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...