The addition of soccer superstar Lionel Messi has helped boost the league, and the upcoming 2026 World Cup is expected to ...

Sports have offered Michelob Ultra a big platform to grow its brand. The beverage company had a star-studded spot during the Super Bowl this year, when CNBC reported that ads cost up to $8 million ...

These creators tackled briefs from a Super Bowl-sized video game to shaping the visual identity of an NWSL team.

ADWEEK's Creative 100 class of celebrities and creators stand out by starting the trends everyone follows-and wielding their ...

The Megabrands segment saw 4.4% revenue growth, led by Corona. Michelob Ultra drove market share gains in the U.S. Normalized EBITDA increased by 7.9%, with margin expansion of 218 basis points ...

After 12 seasons, three Super Bowl championships and one Super Bowl MVP, the New England Patriots have announced they'll induct franchise legend Julian Edelman into their Hall-of-Fame.

He helped the Chiefs reach the Super Bowl in his first three seasons in the NFL, including wins in the first two campaigns. Kansas City lost to the Philadelphia Eagles this past February.