Is your spouse a bad listener? Does it feel like your friends don't really get you? Do you struggle to find good advice on cool places to go? Help may be at hand.

Google Cloud’s new Automotive AI Agent platform promises to “continue conversations and reference information” throughout users’ drives, and the first car announced with it is the new Mercedes CLA. That car has the next-generation MB.OS operating system with an upgraded MBUX Virtual Assistant.

Google and Mercedes are teaming up to integrate the former's Gemini AI with the latter's in-car navigation system and assistant.

The German automaker plans to offer a car with an artificial intelligence-based “virtual assistant” to give directions and answer drivers’ questions.

Aim is for drivers to have natural-language conversations with the MBUX Virtual Assistant to get information from Google Maps Platform about places of interest.

The carmaker has just announced a partnership with Google to update the MBUX Virtual Assistant with Gemini-powered capabilities

The new CLA will feature an advanced MBUX Virtual Assistant powered by Google’s AI technology. The assistant will be conversational and able to access real-time information from Google Maps. Drivers should also be able to control media and vehicles settings using simple voice commands.

Mercedes-Benz announced a partnership with Google to bring AI-backed conversations to the built-in navigation system.