Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

British camaker Jaguar has introduced a refreshed brand identity with a new logo and makers mark as it prepares to ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.