Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the ...

TWR is currently run by Fergus Walkinshaw, the son of the great Tom Walkinshaw. The company plans to build 88 units of the ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Inflation set to rebound after jump in energy bills UK inflation is expected to swing back above the Bank of England’s target ...

Jaguar is going electric and upmarket, planning a bold rebirth in 2026 with luxury EVs and exclusive urban showrooms.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.