Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

As Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an inclusive and accessible community giving fans “a look behind the curtain”.

This guide will cover everything from how being an eCommerce affiliate marketer works, how you stand to profit from getting involved, and how to choose the best eCommerce affiliate programs available.