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Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain ...
New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans
Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...
Barchart on MSN14d
Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan
Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...
Starbucks makes shocking pricing move customers will love
Related: Starbucks removes fan favorite item, customers are shocked. President Trump announced in February that he would ...
New York Post28d
Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.
Business Insider11d
Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol is overseeing major changes as Starbucks CEO. Niccol earned a reputation as a turnaround expert after stints at Chipotle and Taco Bell. Here's how he became one of the biggest names ...