The mall rat revival is real, and it’s being powered by teens trading TikTok for Auntie Anne’s. The Mall Resurgence, Powered ...

VCT Pacific Stage One 2025 heats up as Gen.G go up against RRQ in the playoffs. Full preview and predictions inside.

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

A new social media trend is leaving parents confused and teachers frustrated. Coined “Italian Brainrot,” the trend features ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Alcohol use seems cyclical to some degree. Much like other kinds of drugs, it can go in and out of style. While some drugs ...

The time children spend on these sites, the content they are watching, and the cognitive and emotional aftermath are ...

Fact checked by Sarah Scott Minecraft, Roblox, and Fortnite are just some of the popular games taking up Gen Alpha's time.