Notably, that list includes the Utah Yeti and Yetis, which is known as a fan — and organization — favorite. Where does Utah go from here? How does the timeline for a name announcement change?

The USPTO issued a refusal Jan. 9, citing the “likelihood of confusion” with other notable brands using the name, such as Yeti Coolers. KSL.com first reported news of the refusal earlier this week.

The patent office said that "Utah Yeti" also wouldn't be accepted because "the singular or plural form of a registered mark is essentially identical in sound, appearance, meaning, and commercial ...