The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, ...

Red is another color that is frequently paired with yellow in fast food company logos to instill desire. Red illustrates desire, power, and love. It's why whenever Valentine's Day rolls around ...

The last time Walmart redesigned its logo was in 2008, when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark. Walmart reported ...

It became somewhat of a mascot for the company for years, and there's even an entire subreddit dedicated to the figure. Adrienne LaFrance at the Atlantic spoke to the designer behind the logo ...