PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With designer-looking jackets, sophisticated workwear, and head-turning heels we know where we're heading for a closet ...

Meghan Markle wore flare jeans ahead of spring. Shop the flattering style also worn by Kendrick Lamar at the Super Bowl, with lookalikes from Spanx, Mother, and J.Crew. Prices start at $48.

Katy Perry’s left shark, Bono’s flag jacket, Janet Jackson’s …, and now, Kendrick Lamar’s Super Bowl jeans. There’s an iconic ...

From heritage brands to luxury names and independent innovators, our comprehensive guide to the world’s best denim brands ...

Today, bell-bottoms are being embraced for their versatility. Pair them with a fitted top for a balanced silhouette or go ...

Bollywood actors have long been known for their macho, masculine avatars, but they've also mastered the art of effortlessly ...

Identified as Celine’s ‘flared surf jeans’, the dragging kick flares had the internet divided. Some praised Lamar’s bold ...

The unexpected star of Kendrick Lamar's Super Bowl halftime show was a pair of Celine flared jeans that were actually ...

Gen Z, however, leans towards softer, more muted shades. Pastels and earth tones dominate their color palette, reflecting a ...

Combine the power of Canada’s largest media brands across multiple platforms to multiple target groups. Discover Bell Media’s three conventional networks led by CTV, Canada’s #1 television channel, ...

Fashion has always been a reflection of the times, and with each new generation comes a set of preferences and trends that ...