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6mon
A Challenged Nike Is Leaning Hard Into Wholesale, But The Competition for Shelf Space Has Never Been More Fierce
In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...
Retail Dive
11d
Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’
Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales ...
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