Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...
The partnership covers measurement across all Paramount platforms, including national and local broadcast, cable networks, ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...
Experts say they expect the $8 billion deal will ultimately pass its regulatory review, but one warned Brendan Carr can ask for conditions.
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...