Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of JetFuel, an experiential marketing services agency that accelerates brand awareness ...

Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.

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During her October 2024 State of the University address, OHIO President Lori Steward Gonzalez announced the launch of a Teaching and Assessing Experiential Learning faculty development certification ...

Experiential strategies For younger, digitally native audiences, trust is built differently. According to one report, empathy and responsiveness – traditionally two leading drivers of trust ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase ...

That’s the power of experiential marketing in action. More than just a marketing trend, experiential marketing invites your audience into immersive live or virtual moments that feel personal, exciting ...

In a strategic move to enhance consumer engagement and brand visibility, Croma has launched an on-ground experiential campaign with a mobile retail unit branded as the ‘Shop on Wheels.’ This ...

Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com. Experiential marketing plays a crucial role for many ...

“Deepfakes are no longer just tools for entertainment — they’re part of serious marketing toolkits now,” said Furkat Kasimov, digital marketing strategist. “They help create localized ...

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