Marketing Dive6h
Welch’s CMO on shaking off staid marketing, embracing experiential
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...
Meta’s Damien Baines on culture and collaboration in experiential marketing
The company’s head of experiential and creative development writes about brands engaging with cultural co-creators.
How Valentine’s Day Ignites a Multi-Billion-Dollar Love Affair with Profit
As Valentine’s Day approaches, consumer spending is set to surge across multiple industries, from luxury goods and dining to travel and beauty.