But everybody likes lavender (Lavandula). It is one of the few perennial plants in the blue, purple and mauve hues. And ...

Thankfully, there is still a selection of vehicles that can be painted in various shades of purple, even if it is in small numbers. Whether it be lavender, mauve, periwinkle, or violet ...

Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve. Barf. As Fast Company’s creative director, I love color. My job is to use color to create meaning and evoke emotion.

I imagine we'll see various shades of purple – lavender, deep violet, and soft mauve – integrated into interior design. In ...