Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its widespread popularity and cultural significance, researchers say it’s ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The Sun appears yellow from Earth due to atmospheric scattering, but in reality, it's a white star emitting all visible ...

The U.S. National Science Foundation Daniel K. Inouye Solar Telescope, the world's most powerful solar telescope, operated by ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but our brains evolved a solution. When we “see” a combination of blue and red ...