Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
First for Women on MSN2d
Why Poppi's $25K Influencer Vending Machine Stunt Didn't Go as Planned
If there's one thing the internet loves, it's a good brand scandal. And this week's drama? Brought to you by Poppi, the ...
NBC Los Angeles2d
Poppi sent vending machines to influencers — and it majorly backfired
Ahead of the ad’s debut, Poppi sent branded vending machines to 32 separate influencers, including Shane , Rachel Sullivan , Kaeli Mae , Rachel Gaede , Avery Woods , Emilie Kiser and Vidya Gopalan.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...