On Tuesday, Universal Destination & Experiences announced that it is heading across the pond and bringing a new Universal-branded theme park to the United Kingdom. Not only is this the first Universal park in the U.K., but it will also be the first one in Europe, according to the press release.

The first Universal theme park in Europe will be built in the UK, the government has promised. The attraction is planned for the site of a former brickworks near Bedford and could create an estimated 28,000 jobs before opening in 2031. Universal estimated the 476-acre complex could attract 8.5 million visitors in its first year.

The new Epic Universe in Florida marks the first new major theme park in the United States in nearly a quarter century, lives up to the hype created during the years of buildup and ups the ante in Universal’s crosstown showdown with rival Walt Disney World.