Driving conditions are excellent and the scenery peerless: before the fabled Garden Route even commences, drivers are treated to coastal idylls like Betty’s Bay, and pit stop cafes serving farm ...

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in ...

Though the Ultimate Driving Machine has been focused on going ... and you get an off-road display mode that gives you information like how steep the hill is and lets you see where the rocks ...

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of ...