STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

Because we’re constantly keeping tabs on her, it’s impossible not to notice that Sabrina Carpenter’s beauty looks are always ...

As a leading provider of premium beauty products, Estee Lauder owns category-leading brands in skin care, cosmetics, and fragrances underpinning its brand intangibles, in addition to retaining a ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

So when TikTok claims that a full-coverage foundation looks like skin, we can be a bit apprehensive. Do we comb through every ...

Kim Kardashian Glam By Kim Kardashian Eau De Parfum Spray 3.4 Oz ...

Promising review: "I just want to make my morning routine as easy as possible. I love winged liner, but I don't have the ...

This week brings the launch of a new pair of Dr. Martens, a fresh Monos luggage lineup, the long-awaited debut of Satechi’s ...

Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...