The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday its new tagline or branding called “Rooted in Opportunities.” It’s based ...

The morning meeting started like any other, until Sarah presented her new marketing strategy. As she spoke, her boss, Tom, seemed visibly disappointed. “Ha! That’s the stupidest idea I’ve ...

The past few days suggest otherwise. This purge, with the potential of more to come, is eroding the FBI’s mission to protect America. These forced dismissals and retirements are being directed ...

Trademarks extend beyond just words and slogans. Businesses also protect logos (Nike’s Swoosh and McDonald’s Golden Arches), colors (Tiffany Blue, UPS Brown, and Home Depot Orange), sounds ...

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