Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

A tagline, brand name, or logo are not a position either. Also, choosing a position without first correctly segmenting the market and targeting a specific segment is just a message; it's not a ...

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

Even if your business is targeting a market share of just 0.5% ... or use outdated tech, then you can position your business as the antidote to these problems. A good example of this is the spate of ...