A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...

Midway through the second quarter of Super Bowl LIX, ‘Take Me Home, Country Roads’ echoed throughout the Caesars Superdome as ...

When “Take Me Home, Country Roads” played at Super Bowl LIX, it wasn’t just a tune. It was a moment of pride for fans of West ...

This is where Rocket anticipated “Country Roads” would do most of the heavy lifting. “When I really started to appreciate how affectionate Take Me Home, Country Roads is to all demographic ...

But even with both teams wanting to win, the entire arena found common ground when “Take Me Home, Country Roads” started to playing. As fans watched another round of commercials, Rocket ...

He also says that picking a song as beloved as "Country Roads" was key to making the plan work. "[The ad concept] is unprecedented, but because of the affection America holds for 'Take Me Home ...

“Let’s be honest,” he added. “’Take Me Home, Country Roads’ is one of very few songs, probably — I can only think of “Sweet Caroline’ — that when you play it anywhere in the ...