A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...

Midway through the second quarter of Super Bowl LIX, ‘Take Me Home, Country Roads’ echoed throughout the Caesars Superdome as ...

And Rocket Mortgage found the perfect song with “Take Me Home, Country Roads.” The company ended the commercial with “Everyone deserves their shot at the American Dream.” That’s when the program cut ...

This is where Rocket anticipated “Country Roads” would do most of the heavy lifting. “When I really started to appreciate how affectionate Take Me Home, Country Roads is to all demographic ...

He also says that picking a song as beloved as "Country Roads" was key to making the plan work. "[The ad concept] is unprecedented, but because of the affection America holds for 'Take Me Home ...