A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Brands with convenience-store products to watch out for during commercial breaks include Anheuser-Busch, Molson Coors ...

Super Bowl LIX is almost here. This year, Kendrick Lamar is kicking off the halftime show, with a packed 13-minute ...

With ad strategies set for Lay's, Tostito and Dorito's, the CPG giant is rolling out the welcome mat with New Orleans-themed experiences.

Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...

Two heritage brands, Crown Royal and Starter, have teamed up to celebrate the unique spirit of New Orleans for Super Bowl LIX ...

From Chiefs-branded nuggets to PepsiCo’s seafood boil competition CPG brands will use Super Bowl week to promote their brands with marketing campaigns, unique products and partnerships.

Of course, the Super Bowl is also a huge day for ads. An estimated one in three Americans tune in every year, meaning this is a major opportunity for companies to get their products and services ...

For advertisers, it’s an opportunity to get their products in front of ... The popular chip brand relaunched their famous “Crash the Super Bowl” contest, asking fans to come up with their ...

Many of Hollywood's biggest stars, including Billy Crystal, Post Malone and others, will star in some of the most highly-anticipated Super Bowl commercials of 2025.