Just as Pepsi and Doritos can take advantage of the biggest TV audience of the year, can a social cause do the same-- a cause like, say, fighting antisemitism?

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Puppy Bowl will air on Sunday, putting four Arizona rescue dogs in competition for the Lombarky Trophy. Here's when it ...

Last year's Super Bowl set a new viewership record, with an estimated 120.25 million people tuning in to watch the Chiefs ...

The Puppy Bowl may look like lawless fun. But there are rules to the annual competition, now in its 21st year. Here's what to ...

If Roger Goodell gets his way and the NFL adds an 18th game, the College Football Playoff could be relegated to the back ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

Not all Super Bowl ads score big. From awkward to outright cringe, we rank the worst Super Bowl commercials to grace the ...

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The wait is almost over as the kickoff of Super Bowl LIX is rapidly approaching. The Kansas City Chiefs are bidding for NFL history as they go for an unpreceden ...