I have since learned that these classical lettering styles were a source of inspiration for Dr. Hershey, including the Leroy lettering sets used by draftsmen and some comic book letterers.

Repetition Using repeating patterns or shapes can add interest - for instance, using a certain shape or line type as the basis for a lettering design. Negative space The empty space between ...

Typography is a powerful design tool that dramatically impacts the perception of a brand. Fonts are more than just letters on ...