The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

Hot Sauce Pictures has appointed Helen Ziegler, currently senior commissioning editor at ITV, as creative director, a role she will take up later in 2025.

New spot in 'The Next Golden Era is Now' campaign latest showcase of players' skills, personalities ...

According to Sony, the new State of Play will last for "40+ minutes" and celebrate "a creative and unique selection of exciting games from studios around the world". There is no indication of the ...

Sony's next State of Play presentation happens today, February 12, and we're tracking all the rumors and predictions in the ...

Sony confirmed the year's first State of Play broadcast will be over 40 minutes long, but did not mention the number of games that will feature at the presentation. The show will be livestreamed on ...

Among today’s creative highlights, Jalen Hurts gets a stellar congats ad courtesy of Jordan Brand; Beats by Dre unveils a heart-pumping manifesto with LeBron James, Lionel Messi and Shohei Ohtani; and ...

A previously rumored PlayStation showcase for the week of Valentine’s Day has turned out to be real. Sony confirmed the ...

Lamar performed on a stage designed to represent each button on a PlayStation controller.

Forbes reviews the ads from the 2025 Super Bowl and while Dunkin, Instacart and Intuit were winners, finds them a bit lacking ...

Price, who founded Insomniac Games in 1994, announced his retirement last month, saying he felt it was time to step aside ...