The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand ...

The PS Portal has, at this point, become an essential part of our gaming armory and continues to defy expectations to this ...

Digital ad boards on the perimeter of the field also displayed the bouncy ball footage, and a 60-second cut aired during halftime. It became a phenomenon in the UK, and legend has it that Sony ...

Sony Music Entertainment and its affiliate record labels have filed a lawsuit against the University of Southern California (USC) for ...

Indian kids channel Sony Yay! is introducing 'CID Squad,' an animated investigative thriller that reimagines the iconic 'CID' franchise.

Sony is locked in a battle against AI generated deepfake songs that copy some of its most famous artists, including Harry ...

Animoca Brands partners with Soneium by Sony Block Solutions Labs to develop Moca Network’s identity layer and launch San ...

Highlights,Sony Group is a key entity in the technology and entertainment industries, known for its diverse range of products ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and ...

Sony Entertainment has a long history of filing ... where you’d have to yell the brand name in order to end the ad. And sometimes they do super weird patents, seemingly just because they can ...

The IBDF represents India’s largest domestic broadcasters, including Reliance-Disney, which merged recently to control 40 per ...