A pub that only sells pints one day of the year, namely 1 April? Must be an April Fool's, right? Except it's not.

Until now, Bero non-alcoholic beer was mainly sold on its website and in a few outlets such as Soho House US, Sprouts Farmers Market and Total Wine & More. In addition to its arrival at Target ...

It looks and feels like a typical Soho boozer — small, dark, a bit cramped, a few period features such as the glazed tiles on the entrance. But the bar stocks the best range of beer in the area ...