News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, challenging traditional news outlets.

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

Pinterest’s balance sheet remains strong. The firm carries more than $2.5 billion in cash without any debt. Further, with the business generating positive free cash flows (which we expect to grow), we ...

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Dan Fleyshman turned a high school hustle into a multimillion-dollar empire, mastering social media, brand positioning, and ...

Kate Cassidy, the girlfriend of late One Direction singer Liam Payne, has spoken for the first time since his tragic death in ...

Detroit is looking to partner with social media influencers to boost the message of city campaigns and support the city's ...

Parents today are generally aware of mental health conditions that relate to body image, including common disorders like ...

A complaint that garlic bread was not sold in a particular branch of Dunnes Stores has been upheld by the advertising ...

The value generated by influencers has more than doubled in the past five years, with a quarter of brands now regularly collaborating with a social media content creator. There isn’t a standard way to ...

I first became aware of how excellent the ‘extreme left’ were in organized protest when I became active on social ... posters – not cancelled but certainly regulated. Thus, in the media ...