The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Ingrown hairs can be frustrating, causing discomfort and even scarring if not treated properly. Luckily, using the right ingrown hair serum can help prevent and treat these pesky problems, leaving ...

“Love how smooth and silky it makes my hair look and feel!” Another person added: “So Sublime! Hydro Repair Serum is my go-to for luscious locks. It’s a hair game-changer ...

This month we're not just shouting out our love of our SOs and BFFs, but the MVPs (that would be most valuable products) that help us feel our best. Shop Olay's latest bodycare innovation, Pat McGrath ...

The Oscar winner shared her nighttime beauty routine with Harper's Bazaar — she uses great (read: expensive but we love her ...

It can be hard to find great products without a lot of trial and error though, which is why our beauty expert has done the ...

Moving down the shaft, salicylic acid-infused shampoos eliminate oil and evidence of dandruff. “It can also help prevent oil ...

While there’s an abundance of products available in the market when it comes to hair care, are you are someone who leans ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...

These picks from CeraVe, Revlon and more have social media's stamp of approval — find 'em in one spot, no scrolling required.

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a ...