The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Since 1944, Smokey Bear has been the longest running public service advertising campaign in US history, on a mission to prevent unwanted, human-caused wildfires. Smokey Bear has become part of ...

Promoting Smokey Bear to the forefront again in order to educate the public about prevention of human-caused wildfire ignitions is a good strategy – or to implement vigorous alternative fire ...

Smokey Bear’s middle name is not “the ... He’s known for his human expression, his jeans and his shovel. Forest preserve naturalists will lead programming to celebrate the exhibit ...

The dream of battery-free devices has taken an unlikely turn, as Carnegie Mellon researchers debuted Power-Over-Skin. The technology allows for electrical currents to travel through human skin in ...

The bear, affectionately known by neighbors as Barry, was ultimately lured into a trap with apples, peanut butter and rotisserie chicken Shyla Watson is a digital news editor at PEOPLE.

Now a team led by paleoanthropologist Gen Suwa of the University of Tokyo’s University Museum and his colleagues have, after detailed analysis, confirmed that the bones came not from an ancient human, ...

The piece de resistance? That stunning gold smokey eye look. She ditched the eyeliner and went for kohl on both her upper and lower lash lines. Her perfectly feathered brows and mascara-laden ...