New Mexico’s Smokey Bear program is another example of the ... become part of the wildfire prevention solution. Ads on TV, radio, and billboards, echoing and building upon the decades-old ...

Metz Baking Co. just wanted a great advertising campaign for its Old Home Bread. It got the legendary 'C.W. McCall,' trucker ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers.

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Amid consideration of a federal plan to keep grizzly bears on the endangered species list, we take a step back and look at the facts.

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

When veteran Strictly Come Dancing judge Shirley Ballas stepped off the helicopter in the Costa Rican jungle and met her fellow contestants for Netflix's new reality contest, Celebrity Bear Hunt ...