The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Being in the great outdoors can be quite an experience. There is a palpable serenity in being one with nature and basking in ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

Instacart is set to air its first Super Bowl ad on Sunday, featuring nostalgic brand mascots. Its CMO shared details about ...