The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Ernst's Stop Wasteful Advertising by the Government (SWAG) Act aims to restrict funding for "government propaganda," which ...

If you want a test of the Old West, take a road trip along this scenic byway that will bring you through some fascinating and ...

Smokey Bear made his first appearance on a wildfire ... Smokey’s campaign is the longest-running public service ad program in U.S. history. “His message is just as important to us today ...

Senate DOGE Caucus chair Joni Ernst (R-Iowa) has re-upped legislation to cut roughly $2 billion in taxpayer money spent on ...

Suicide is the most serious manifestation of a broader crisis. A recent separate study by the Substance Abuse and Mental ...

Metz Baking Co. just wanted a great advertising campaign for its Old Home Bread. It got the legendary 'C.W. McCall,' trucker ...

He left the advertising world in 2015 after success ... with backs featuring Smokey Bear, a “mini-flea” circus and the Alfred Hitchcock classic “Vertigo,” to name a few.

Although public service advertising has worked in other contexts — we all have learned since childhood that Smokey Bear warns only we can prevent forest fires — it has not yet been targeted ...

During wildfire season, Mangan said it is important for people to create a “defensible space” around their homes and properties. This involves clearing away dead and dry vegetation from roofs and ...

By Soncirey Mitchell Reader Staff At our weekly Reader editorial meeting, Publisher Ben Olson asked — as he often does — if we had any “fun” stories to give our readers a break.