“Smokey’s story is about all of us,” Smith said. The bear died in 1976, at the equivalent age of 70 in human years. The area where he was found is now Smokey Bear Historical Park. Smokey Bear v ...

Metz Baking Co. just wanted a great advertising campaign for its Old Home Bread. It got the legendary 'C.W. McCall,' trucker ...

in persona as trucker C.W. McCall in a November 1976 newspaper clipping. After appearing on multiple TV shows in character, he and Davis released the album "Black Bear Road," which contained the ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Nineteen paintings depicting Smokey Bear, the popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will be on display at four Will County nature sites this winter, according to a ...

When a resident in Southern California returned home in the aftermath of devastating wildfires, an unlikely guest was there to greet him: a huge 525-pound black bear. Altadena resident Samy Arbid ...