Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear tells us “only you can prevent wildfires ... This change of focus caused Smokey and his original campaign slogan, “Remember, only you can prevent forest fires,” to become ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...