Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...
Smokey Bear made his first appearance on a wildfire ... “It puts the onus on each and every one of us to take a little bit of leadership and to think about safety for ourselves, our resources ...
Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...