Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers.

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

Promoting Smokey Bear to the forefront again in order to educate the public about prevention of human-caused wildfire ignitions is a good strategy – or to implement vigorous alternative fire ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944 ... public appearances across the country at schools, fire stations and other events to spread his message.

If you want a test of the Old West, take a road trip along this scenic byway that will bring you through some fascinating and ...

We’re continuing our tradition of taking a look back each Saturday at some of the important, interesting or even odd events as they were reported during the same week throughout the years, along with ...

to fight the fire. Jackson also says that almost all wildfires in North Carolina are caused by human activity. Smokey Bear’s catchphrase—‘Only you can prevent wildfires’—Is more relevant ...