First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

"Who is paying for that tedious Smokey Bear commercial that is on all the time - enough already!" A screenshot of the tweet was shared on X Friday. The tweet, posted the year before his first ...

Comic book publisher Dren Productions has secured a license, in partnership with the US Forest Service, to produce all-ages comic books featuring Smokey Bear, which is apparently an American icon ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

The bear, affectionately known by neighbors as Barry, was ultimately lured into a trap with apples, peanut butter and rotisserie chicken Shyla Watson is a digital news editor at PEOPLE.

NFL RedZone offered seven hours of commercial-free football before changing the slogan at the end of the 2024 regular season. Yet for one day a year, people can't wait to cozy up on the couch and ...

Absolutely. Viewers are easily offended these days and ad teams will do everything in their power to avoid being responsible for that commercial. But each year, the Super Bowl provides us with ...

Executives try to figure out what went right and appealed the most and apply those lessons to the next commercial. “This is a huge priority for us every year,” he says.

Real estate-services firm CBRE Group is taking control of the co-working firm Industrious, a sign of the property market’s renewed interest in shared workspace as more employees return to the ...

In “Helen of Troy, 1993,” the poet Maria Zoccola relocates a figure from Greek mythology into small-town Tennessee. By Karl Kirchwey Karl Kirchwey’s eighth book of poems, “Good Apothecary ...