Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

Granville Sentinel columnist Jeff Gill explains what we've learned over the years about wildfires and how that information can be put into action.

You may have noticed that Smokey Bear has changed his tagline ... After the Yellowstone fires of 1988, the entire approach of wilderness management began to change. It had been from “The ...

"Did someone say Reply 1988?! Ohmygosh, it's SO good!" My friend's face lit up as she said these words, and my interest was immediately piqued. For context, she happened to overhear another friend as ...

Three years later she was a media star after giving birth to Hamish - the first polar bear cub to be born in the UK in 25 years. Visitor numbers to the park soared and its gift shop was stuffed ...

6–7:30 p.m. Visit with Smokey Bear for the first 30 minutes after the ... It can often mean new life, which was the lesson from the 1988 Yellowstone fire. It’s not if a wildfire is going ...

The last time Notre Dame won it all came during the 1988 season, with a victory over West Virginia. Let's take a look back at Notre Dame's last national title, and how the Irish have fared in ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

The death toll from the wildfires that have razed parts of Los Angeles rose to 16 by Sunday morning, and the disaster is estimated to be one of the costliest in U.S. history. Since erupting on ...