The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

In this modern era, where technology is reshaping every facet of business, retail operations are no exception. Through her insightful research, Vinodhini Chandrasekaran explores the transformative ...

Let's explore how the role of POS technology is reshaping the retail environment, focusing on pricing strategies, ...

In the US alone, retail media networks are expected to exceed a collective ... a data clean room that allows marketers to run private and secure queries to map shoppers across the customer journey. We ...