CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.

See the 'SNL' stars play fictitious heavy metal band, "Naumôre Dandruf," to help promote CeraVe's Hydrating Anti-Dandruff Shampoo and Conditioner.

Credit: Nordstrom; Original graphic by Kennedy Caldwell My mom is the kind of woman that never leaves the house without a ...

Skincare brand Kiehl's has launched a provocative new campaign celebrating body positivity in an unexpectedly offbeat way.

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

Montana Rep. Ryan Zinke (R) went on Fox News Friday morning to discuss budget negotiations, but no one seemed to pay ...

T oday, Super Bowl commercials are big business, and considered as important a part of the big game as the half-time show: ...